Sugary drinks like soda, fruit drinks and sports drinks are now the largest source of added sugar and calories in children’s diets, and research shows their consumption is linked to Type 2 diabetes, heart disease, cavities, and other chronic health conditions. Through a combination of policy change, community outreach, and use of multiple communication channels, Howard County Unsweetened makes it easier for parents to find better beverage choices that support their children’s health. It’s making a difference. Peer-reviewed research published in a major medical journal shows soda sales in the county dropped 20 percent in the first three years.
The Horizon Foundation is joined by hundreds of others in this effort, including local parents, schools, pediatricians, churches and community groups.
Howard County Unsweetened Campaign Led to 30% Drop in Soda Sales; Sales of other sugary drinks also fellKerry Darragh Aug, 10, 2022
Residents of Howard County, Maryland bought fewer sugary drinks compared to residents in a control community after extensive community engagement, a media campaign, and policy…
Akbar Tolbert May, 08, 2019
A new book published by Oxford University Press features a chapter on the Horizon Foundation’s work with partners to fight the excessive consumption of sugary…