March 9, 2017

HoCo Basketball Team Featured in Our March Madness Commercials

ESPN?! March Madness?!
Yes, that’s right! We are launching a new set of basketball-themed videos as part of our “Real People” commercial series, which highlights the efforts of Howard County residents who are dedicated to serving our youth. The videos feature the JV boys basketball team from Wilde Lake High School and coaches, Peter Bergin and Micah Mbah. They will be airing on ESPN and Big Ten Network this week.

This is AWESOME!
We sure think so! Check out one of the videos on Facebook and share the link with family and friends. If you know either coach or any of the players, please give them a shout out! We are so grateful to them for participating and exemplifying Howard County’s dedication to making healthy choices!

Wait, there’s more great news!
A new study from the UConn Rudd Center for Food Policy & Obesity published in JAMA Internal Medicine found that soda sales in Howard County dropped nearly 20% after three years of the HoCo Unsweetened campaign! It was even featured on CNN! Find the summary of this public health victory HERE.