March 20, 2024

RFP: Marketing campaign to change the narrative around structural racism and health

The Horizon Foundation is currently seeking proposals for a marketing campaign that invites residents to partner with the Foundation to change the narrative around structural racism and health inequities – and to ultimately join the Foundation’s work to dismantle systems and policies that perpetuate structural racism.   

The Foundation envisions a Howard County free from systemic inequities, where all people can live abundant and healthy lives. Centuries of racism have defined and created many of the inequitable structures that exist in our society today, and have led to significant health disparities. We view health disparities through the lens of racial equity, because it is the most persistent and difficult to address. We are committed to working to remove structural, institutional and systemic racism that continues to exist in the health, social and economic systems in our community. This includes, for example, racism that is embedded in laws, regulations, policies and governmental agency budgets. 

Through this RFP we are seeking a marketing partner to design and execute a marketing campaign that articulates the barriers structural racism presents to living a healthy and abundant life and calls the community to action.  

View the full RFP for details here>>

The Foundation will hold two 90-minute virtual Information Sessions for firms interested in bidding:

All firms interested in bidding MUST have at least one representative attend one of the two virtual information sessions. For more details, view the full RFP here.