A new study finds the Horizon Foundation’s multifaceted campaign that included policy change and community education through Howard County Unsweetened has led to notable drops in sugary drink sales. Between 2012 (the start of the campaign) and 2015, soda sales decreased 20 percent while remaining stable in comparison stories. Sales of fruit-flavored beverages with added sugars as well as 100% juice drinks each dropped 15 percent. This analysis was based on objective retail sales data.
The study was presented at the American Heart Association 2016 Scientific Sessions by Marlene Schwartz from the Rudd Center for Food Policy and Obesity at the University of Connecticut.
View news coverage on the study:
U.S. News & World Report – Public health campaign cut consumption of sugary drinks
WBAL Radio – Study: Soda, Juice Sales Down In Howard County